Beyond Activ AMERICAS - NYC 2024

events
Mohammed IqbalMohammed Iqbal

After two inspiring days at Beyond Activ NY, our CEO and founder, Mohammed Iqbal, reflected on the standout trends and innovations poised to shape the future of wellness and fitness:

1. Recovery is booming: Techniques like cold plunges, saunas, and cryotherapy are becoming essential in fitness routines, showing how integral recovery is to overall performance.

2. Pilates evolution: From studios to home workouts, Pilates continues to innovate, with equipment use expanding to cater to diverse fitness needs.

3. Women’s health on the rise: There is real momentum in women's health, with new strategies emerging to better support and address unique needs in this space.

Mohammed also noted advancements in healthcare, strength training, and AI, predicting these areas will see continued development through 2025. These trends underscore the evolving intersection of technology and wellness.

A huge thank you to the Beyond Activ team for hosting such an outstanding event that showcased the future of our industry! We’re excited to see where these innovations lead.