Samsung and STRAVA
Samsung Galaxy Watches represent the second most popular wearable watch in the market. With the ability to be completely independent from a phone, the fitness applications for the Galaxy Watch are growing at a rapid pace. The widely popular fitness app, STRAVA, a social fitness network that is used to track cycling, running, and other gps activities, was being sought after by Samsung. Samsung was interested in expanding their reach by offering an application such as this. Strava had an iOS version of the app, but lacked the technology required to be supported by Samsung devices.