BEAR GRYLLS SURVIVAL CHALLENGE
Building Bear Grylls’ Revolutionary New Survival Challenge from the Ground Up
IMG and Bear Grylls Ventures set out to create a unique event that would engage participants like never before. An obstacle course style challenge, but with a survival twist. The integral part of the Bear Grylls Survival Challenge was the survival score, and the scoring system used to provide tracking and accurate results. SweatWorks was challenged to create different ways to presume your survivability within the different challenges and create a system that would measure all of these categories based on time, and present it back to the crowd in a way that was clear and understandable.