CityRow

Overview

CUSTOM ROWER TABLET

Big Vision Brings Rowing Home.

CityRow studio sessions generate a lot of passionate excitement. It is no wonder they conceived CityRowGo, the at-home equivalent. Already having a high quality, industrial strength rower, CityRow called on SweatWorks to create a complimentary tablet for its attractive rower. Desiring to give the smooth edge-to-edge glass surface area context, we took inspiration from the swirling tank water and designed the speaker mesh as a dynamic wave pattern. We continued the wave theme onto the back, this time using the ventilation holes to create a wave over the custom VESA mount. The CityRow GO logo is gently debossed to express branding in an understated but effective manner.
Role

Solution

The SweatWorks industrial design team worked closely with CityRow to ideate the perfect look for the touch-screen tablet. The exterior was only the beginning. Our involvement also included establishing component architecture, sourcing electronics and custom industrial design of the interior space. All this adds up to one powerful and immersive rowing experience.
Devices
Custom Home Tablet