GRIT BXNG is a luxury, boutique fitness studio offering 50-minute instructor-led full-body workouts. GRIT is located in New York, NY.
GRIT EPIQ, their at-home workout device delivers an all-encompassing social and fitness experience designed to build a more powerful YOU. From adaptive personalization to social interactions, you’re empowered to connect, vibe, be intense, and workout alongside fun instructors and friends.
The UI/UX challenge derived from their boutique fitness studio. The GRIT studio provides an exceptionally unique atmosphere. We wanted to match its high energy workouts while maintaining their night-club appeal. By iterating concepts while making sure it harmonized with the hardware design, it let to a large Design System that capable of handling many special software integrations.