As the fitness industry tries to find its footing, a few modalities and content formats, in particular, are gaining traction.
Hydrow is one of the growing number of ‘Peloton of…’ fitness-tech startups. In its case, it’s the ‘Peloton of rowing’, selling a rowing machine supported by online workout classes and content.
Hydrow is like Peloton in a kayak: I want one and you can try it free at the Selfridges Boathouse Experience
Hydrow is the Peloton of rowing and the only water you need comes from a bottle.