‘Megastudies’ are teasing out what helps people to behave differently.
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance of taking care of their health and wellbeing.
Offering rewards and focusing on a fear of missing out on a trend are ways to increase gym visits and change exercise behavior, according to the Behavior Change for Good (BCFG) study that the University of Pennsylvania conducted with 24 Hour Fitness, San Ramon, California.
‘The findings provide a basis for fitness app designers to leverage more of illness- and death-related health messages as a persuasive technique to motivate behavior change,’ he said.
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living with obesity.
Opinion piece on how fitness & wellness experiences have evolved over time and what we can expect to see in the future as technology advances
Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity to reexamine their value propositions and target specific segments.
Our new survey shows that a rise in consumer interest and purchasing power presents opportunities across markets, especially as consumer spending rebounds.
Shifting, quicksilver workouts may yield mental benefits that more rote regimens do not.
Received social support is considered important for health-enhancing exercise participation.