Simple Interventions Increase Gym Visits, Study Finds

Offering rewards and focusing on a fear of missing out on a trend are ways to increase gym visits and change exercise behavior, according to the Behavior Change for Good (BCFG) study that the University of Pennsylvania conducted with 24 Hour Fitness, San Ramon, California.

McKinsey: Sweating for the fitness consumer

Fitness customers’ habits have evolved during the COVID-19 pandemic, offering fitness-industry providers the opportunity to reexamine their value propositions and target specific segments.